If you are running a business then you must appreciate that the internet is the way of the future. You must either have your own website or be part of a community website or better still both.
It does not matter if it is your own website or a community website the website must able to found by the search engines and be listed somewhere in the first 2 pages.
For example if someone types in the word Timaru the websites at the top of the page will always be government departments such as Timaru District Council. Your website should be somewhere below it. The Timaru directory website is in its 2nd year of operation and started on page 10 but has now moved up to the top half of page 2
Some websites buy their way onto the first page of Google but their add is not listed in the centre of the page like those who have earned the right to be there.
Your site must be receiving at least 1000 hits daily or 100 visits a day to be effective
The Timaru Directory is currently enjoying up to 1500 hits a day and 140 visits a day. That’s over 51,000 people a year looking at the site.
The website must have a reason for people to search for it. This year the Timaru Directory is concentrating on building a local phone book online. Anyone who types in the key words Timaru phone book will find the Timaru Directory on the first page of google at no 1
The website must have some other draw card to attract visitors to the sit. The Timaru Directory news is becoming very popular and is drawing more visitors every day and the text is being picked up by the search engines bringing us to the top of more pages.
Some websites put in lots of photos and it looks very fancy but unfortunately search engines don’t read photos they only read text. This why we have loaded every business name on the Timaru Directory site because they will be picked up by the search engines.
Only those who have made a donation towards building the Timaru Directory will have their contact details listed.
If you have committed some of your advertising budget to a local online website then ask yourself this question.
Why would I want to go there and how easy is it to find the site?
